Twitter Hammers Spitters for Repeat “Tweets”
Word from Excel Performance Marketing’s “little birdies in the field” tells us that Twitter is engaging in a new strategy to crack down on spammers, who have been dubbed “spitters” by the Twitter community.
The strategy involves Read more about how Twitter is trying to nail "spitters"
Is “Socialnomics” – Social Media Marketing – Here to Stay?
The new book Socialnomics from Wiley Publishing, is an eye-opener for anyone who doubts the power of social media as a marketing tool.
In fact, according to some, social media may herald the biggest cultural shift since the Industrial Revolution.
Regardless of how it will be described in the history books, social media is now a “must do” for all business owners. Watch this video and see if you agree. Read more about Socialnomics and Social Media Marketing
Follow the Leaders: Large Companies Using Social Media Marketing to Reach Customers
There was a recent story in USA Today that showcased our Michigan neighbor Ford Motor Company’s use of social media to reach customers.
According to USA Today, “Ford tapped 100 top bloggers and gave them a Fiesta for six months. The catch: Once a month, they’re required to upload a video on YouTube about the car, and they’re encouraged to talk — no holds barred — about the Fiesta on their blogs, Facebook and Twitter.”
Why would Ford do a thing like that? Read the rest of this entry »
Shel Israel: Small Businesses Have an Advantage
In the 1983 movie Wargames, the character Dr. Stephen Falken — the programmer of a top-secret computer system that helps the military decide how to respond to an attack – is asked to prevent his system from starting World War III.
Falken’s first cynical reaction is to say, “Once upon a time, there lived a magnificent race of animals that dominated the world through age after age….suddenly, quite recently, they disappeared. Nature just gave up and started again. We weren’t even apes then. We were just these smart little rodents hiding in the rocks. “
As you’ll see in this video about the author of new book Twitterville: How Businesses Can Thrive in the New Global Neighborhoods
Why? Read more about the small business advantage...