Shel Israel: Small Businesses Have an Advantage
In the 1983 movie Wargames, the character Dr. Stephen Falken — the programmer of a top-secret computer system that helps the military decide how to respond to an attack – is asked to prevent his system from starting World War III.
Falken’s first cynical reaction is to say, “Once upon a time, there lived a magnificent race of animals that dominated the world through age after age….suddenly, quite recently, they disappeared. Nature just gave up and started again. We weren’t even apes then. We were just these smart little rodents hiding in the rocks. “
As you’ll see in this video about the author of new book Twitterville: How Businesses Can Thrive in the New Global Neighborhoods
Why? They’re nimble and can move quickly. They can make business decisions that don’t need to go through a committee.
And, as author Shel Israel tells us in this video, small businesses also have an easier time “scaling the conversation.”
